We documented the effectiveness of internal communication among employees of Basmah Trading Group, a leading company in the food and non-food sectors for 75 years.
This was done to commemorate the 92nd National Day, with the aim of producing a creative advertisement. Employee voices were incorporated into audio and video clips reflecting their feelings about this national occasion, along with exterior shots of the company headquarters. English subtitles were added to make the content accessible to a wider audience and share it across social media platforms.