The film documents Al Sharq Catering Company’s transition from traditional operations to a sophisticated SAP system across its departments, with leadership sharing details of the experience and infrastructure challenges.
It highlights the role of digital transformation in developing sales and human resources management, and enhancing the integration of financial processes. The film also tells the story of the company’s founding in 1956 and its growth to become one of the top 10 catering companies in the Kingdom, with 8 main branches covering more than 30 geographical areas.
Technically, the film was produced using advanced filming techniques with diverse angles and carefully considered lighting to enhance visual clarity and the interaction of the leadership, ensuring high-definition presentation at the company’s event.